Why Influencer Outreach Is Our Secret Sauce for Social Media Growth (And Why Your Small Business Needs It)
If you’ve ever felt like your business is posting consistently but still getting crickets in return… you’re not alone. At Girodier Company, we hear this all the time from small business owners who are doing their best to stay active on Instagram, TikTok, and Facebook but aren’t seeing real traction.
Here’s the truth: growing an account today isn’t just about posting, it’s about getting seen by the right people. And that’s exactly why influencer outreach is at the heart of our social media strategy.
So, what do we mean by "influencer outreach"?
No, we’re not talking about paying a Kardashian to shout you out. We focus on local creators, foodies, community micro-influencers, and even your own loyal customers, people who already have an engaged audience and can authentically talk about your brand.
We research them, connect with them, and build genuine relationships with them. Then we work with them to create fun, engaging, real content that introduces your business to new eyes who trust the influencer’s opinion.
Real Results: Gooney’s Case Study
When we started working with Gooney’s Sandwichworks, a casual Sandwich, Arepas, and Latin Bowls shop in Ottawa, they had great food and amazing service, but not a ton of local buzz online. We rolled out a strategy focused on influencer outreach and brought in food bloggers, local TikTok reviewers, and foodie pages to try the food and share their experience. Within hours, Gooney’s was popping up all over Ottawa’s foodie feeds, their following started climbing, and foot traffic picked up from people who had just discovered them online. One local post alone brought in dozens of new customers within 48 hours. That’s the power of putting your brand in the right hands.
Gooney’s ft. Centretown ft. Reviewsbyrevello collaboration
Why this works (especially for small businesses)
Let’s be honest: small businesses usually don’t have massive ad budgets. But what you do have is a story, great products, and a vibe that people can fall in love with; you just need help getting it in front of more people.
Here’s why influencer outreach works:
It builds trust fast. People trust recommendations from their favorite creators more than ads.
It expands your reach organically, especially when algorithms favor content with strong engagement.
It creates user-generated content that you can repost and reuse (hello, time saved).
It drives real traffic to your website, to your DMs, and through your doors.
Partnering with people in your community isn’t just a feel‑good move; it’s backed by data. A recent study found that 92% of consumers trust recommendations from influencers more than traditional advertising, while influencer‐led campaigns can deliver a 24% increase in brand credibility and up to 37% higher purchase intent compared to conventional marketing methods. In addition, according to another study, over half of consumers (53%) say they plan to shop at locally owned businesses, showing that community engagement drives real foot traffic and customer loyalty.
What we do at Girodier Company
We don’t just reach out randomly; we build a strategy based on your brand goals, vibe, and customer base. For restaurants like Gooney’s, we seek out local creators who love showing off casual eats, hidden gems, and good vibes. If you're in retail, events, or wellness, we tailor our outreach accordingly.
And we don’t stop there. We help guide the collabs, repurpose the content, and track what’s working so we can keep that momentum going.
How to Work With Us at Girodier Company
We love working with passionate small business owners who are ready to take their digital presence to the next level, but we also believe in building strong, intentional partnerships. Here’s how to get started:
1. Tell Us About You
Fill out our quick Client Interest Form. This helps us understand your business, your goals, and where you need the most support, whether it's social media management, branding, or website design.
2. Discovery Call
Once we review your form, we’ll book a 45-minute discovery call to chat more about your vision, your challenges, and see if we’re the right fit for each other.
3. Custom Proposal
If we’re aligned, we’ll send over a tailored proposal outlining services, timelines, and deliverables.
4. Let’s Get to Work
After signing the agreement and receiving your deposit, we get started with onboarding and your custom strategy. From here on, we work closely with you every step of the way to make sure your brand not only shows up, but also stands out.
Quick FAQ
Do I need a big budget to work with influencers?
Nope! Many micro-influencers are open to trades, discounts, or gifting, especially if your product or experience is genuinely valuable.
What if I don’t know any influencers?
That’s where we come in. We do the research, outreach, and coordination so you can stay focused on running your business.
Does this only work for restaurants?
Not at all. While we’ve had amazing results working with food-focused creators, we actively follow and connect with influencers who specialize in product-based and service-based industries, like beauty, jewelry, wellness, and more. The strategy is just as powerful; it’s all about finding creators who genuinely align with your brand and audience.
Are your prices too expensive?
We totally understand that investing in your business can feel like a big step, and that’s exactly what our services are: an investment in your brand’s growth, visibility, and long-term success.
At Girodier Company, we don’t offer quick fixes or one-size-fits-all packages. What you’re paying for is:
Customized strategies that actually move the needle
Intentional branding that resonates with your audience
Ongoing support from a team that treats your business like our own
We’ve priced our services to reflect the quality, care, and impact we deliver, and we’re always transparent about what’s included. If you’re looking for someone to truly partner with you and help you scale, we’re here for you.
