Shinsen – Elevating Thai-Japanese Fusion Through Strategic Content Creation

It’s all about the aesthetics!

They initially had a strong in-house product but needed help translating that into a consistent, scroll-stopping social media presence that matched their high-quality service and aesthetic. We developed a visual-first content strategy that reflected Shinsen’s elegant brand identity. This included:

  • Curated photoshoots

  • Aesthetic carousels designed to educate, entertain, and convert casual viewers into loyal customers.

Our team handled everything, from shot planning and scriptwriting to editing and scheduling. We tailored content for both Instagram and TikTok, ensuring a native feel across platforms while preserving brand consistency.

Shinsen is a modern Thai-Japanese fusion restaurant offering a unique blend of flavors, artfully plated dishes, and a premium dine-in experience in Ottawa.

Thanks to our content creation work, Shinsen now has a professional, cohesive presence that speaks to its upscale yet inviting identity — helping it stand out in Evanston’s IL competitive restaurant scene and attract a wider audience online.

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